Measuring How Consumer Switching Costs Affect Innovation In The Video Game Industry

Authors

Jiayi Ji, The College of WoosterFollow

Advisor

Histen, Joe

Department

Business Economics

Recommended Citation

Ji, Jiayi, "Measuring How Consumer Switching Costs Affect Innovation In The Video Game Industry" (2022). Senior Independent Study Theses. Paper 9774.
https://openworks.wooster.edu/independentstudy/9774

Publication Date

2022

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis