Abstract

This study examines how media framing of former National Football League (NFL) quarterback Michael Vick changed between the time of his dogfighting allegations (2007) and the year following his release (2009). Drawing on framing theory developed by Erving Goffman, the study analyzes 17 newspaper articles from two periods: the emergence of the allegations in 2007 and the year after Vick’s 2009 release from prison. Using rhetorical criticism, my analysis finds that early coverage relied on accusatory framing emphasizing brutality and moral condemnation and often invoking a racial contract of expectations, while later coverage shifted toward defensive framing that highlighted remorse and redemption. These findings demonstrate how sports media narratives evolve and can reinforce racialized perceptions of athletes.

Advisor

Bostdorff, Denise

Department

Communication Studies

Keywords

Michael Vick, Racial Contract, Framing Theory, Rhetoric

Publication Date

2026

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

Share

COinS
 

© Copyright 2026 Christion Isaiah Johnson