How Do Monetized Content Creators on Social Media Determine Their Labor Supply, and What Effects It?
Abstract
This study analyzes how monetized content creators determine their labor supply from the effects of a viral video. I compared two competing theories of labor supply choices under transitory increases daily earnings, comparing the neoclassical labor supply model to the prospect theory when content creators have an increase in daily income from a video going viral. I used the income effect and substitution effect to analyze the relationship that the content creators have with their labor supply if there were an increase in daily earnings from a viral video. I then used the prospect theory and probability weighting function model to determine what potential labor supply influences content creators face after going viral. This is accomplished by using multiple theories, models, and formulas.
Advisor
Mellizo, Philip
Department
Economics
Recommended Citation
Kidd, Isaiah, "How Do Monetized Content Creators on Social Media Determine Their Labor Supply, and What Effects It?" (2025). Senior Independent Study Theses. Paper 11337.
https://openworks.wooster.edu/independentstudy/11337
Keywords
content, social media, monetization, labor supply
Publication Date
2025
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2025 Isaiah Kidd