Abstract
The purpose of this study is to determine content creators’ labor supply decisions after their video goes viral by comparing Prospect Theory to the Neoclassical Labor Supply Theory under transitory increases in daily earnings. Measuring the content creators’ upload frequency, income and substitution effect was used to theorize a content creator’s uploading decisions under the Neoclassical Labor Supply. The Prospect Theory measured decisions made by content creators under uncertainty. Using the Probability Weighting function to measure a viral video's potential impact on the behavior of content creators. Many factors can alter a content creator’s upload frequency, this paper sets out to understand what those factors are and how they’re causing an effect.
Advisor
Mellizo, Phil
Department
Economics
Recommended Citation
Kidd, Isaiah, "How Do Monetized Content Creators on Social Media Determine Their Labor Supply" (2025). Senior Independent Study Theses. Paper 11266.
https://openworks.wooster.edu/independentstudy/11266
Keywords
Prospect theory, neoclassical labor supply, content creation, social media, monetization
Publication Date
2025
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2025 Isaiah Kidd
