Abstract

This senior independent study critically examines media representations of systemic racism through a qualitative analysis of the television series Snowfall. The study utilizes cultivation theory, whiteness studies, and intersectionality as theoretical frameworks to analyze how the show portrays issues of race, power, and inequality. The television series Snowfall depicts the complexities of the 1980s crack cocaine epidemic in Los Angeles, exploring the interconnected lives of characters from diverse racial and socioeconomic backgrounds. However, mass media often perpetuates negative stereotypes of the Black community, contributing to the marginalization and discrimination faced by Black individuals. The purposes and goals of this study are to uncover how Snowfall calls out systemic racism, to analyze the effectiveness of media representations in shaping audience perceptions, and to propose strategies for promoting more accurate and equitable portrayals of race in media.

Using a qualitative approach, I conducted a critical media study analyzing themes of race, power, and privilege within the series. Through close examination of characters, plotlines, and dialogue, I identified patterns and narratives that perpetuate racial stereotypes and uphold systems of oppression. The findings of this study highlight the importance of critically analyzing media representations and their impact on audience perceptions. By uncovering how Snowfall contributes to the negative portrayal of the Black community, this study underscores the need for more inclusive and accurate media depictions that challenge systemic racism.

Advisor

Tian, Zhenyu

Department

Communication Studies

Disciplines

African American Studies | Africana Studies | Arts and Humanities | Race, Ethnicity and Post-Colonial Studies | Television

Keywords

black/african people, media cultivation, whiteness studies, intersectionality

Publication Date

2024

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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