The growing popularity of tablet devices such as the iPad and the timeless indulgence in the medium of the magazine, with respect to the web-savvy and global mindset of the Millennial generation, combine to open interesting new social dynamics. This study uses Symbolic Convergence Theory as a basis and applied communication research as a method in order to create a digital magazine for the Millennial generation that focuses on travel, culture, and civic engagement. A major conclusion this study found is that digital magazines are enforcers of rhetorical visions for their intended audiences, as they advocate for and interpret the discourses that directly affect the audiences. This study paves the way for creating new avenues of defining audiences, and of uniting Millennials for common goals.
Nenyue, Sage, "Fire From the Stars to Spark Enlightenment and Action in a Generation: Drawing From Scholarly Research to Create a Digital Magazine For the Millennial Generation in the Realm of Travel, Culture, and Civic Engagement" (2012). Senior Independent Study Theses. Paper 988.
Communication Technology and New Media | Journalism Studies
millennial, generation, civic engagement, travel, culture, symbolic convergence theory, applied communication research, digital, digital magazine, globalization, generation y, digital natives, echo boomers, generation why?
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2012 Sage Nenyue