Abstract
Voice type has a significant effect on likability and memory. Prior research has shown that voice type used in narration is a factor when determining likability, with pitch, timbre, and intonation being key elements in determining preference for voice types. Studies have also shown that certain voice types are more engaging than others and hold people’s attention in the classroom and theater which leads to better memory retention. The present study looked at the interaction between likability and memory by presenting participants with a narrated passage and then asked them to recall what they had heard and rate the study for likability. A negative and a neutral style of narration were used alongside a negative and neutral passage. Participants were randomly assigned a narration style when they began the study and listened to both negative and neutral content. The study found that participants had higher recall and likability scores for the neutral content compared to the negative content but did not find a significant difference in likability or recall based on narration style.
Advisor
Foster, Nathan
Department
Psychology
Recommended Citation
Tolentino, Omar H., "The Effect of Voice on Recall and Likability" (2021). Senior Independent Study Theses. Paper 9318.
https://openworks.wooster.edu/independentstudy/9318
Disciplines
Psychology
Publication Date
2021
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2021 Omar H. Tolentino