Television, Still a Worthwhile Medium for Advertising to College Students?: College Students' Attitudes Toward Television Commercials

Authors

Scott Heisler, The College of Wooster

Advisor

Furey, Joan

Department

Communication Sciences and Disorders

Recommended Citation

Heisler, Scott, "Television, Still a Worthwhile Medium for Advertising to College Students?: College Students' Attitudes Toward Television Commercials" (2011). Senior Independent Study Theses. Paper 9215.
https://openworks.wooster.edu/independentstudy/9215

Keywords

television, advertising, television commercials, college students

Publication Date

2011

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis