I am investigating how minority students of color find cancel culture (boycotting a brand or celebrity) to be a beneficial or harmful form of social media activism. I situate social media as a networked public and discuss how consumer activism meets social media activism, specifically on Twitter, to create cancel culture. My study includes results from a combination of a focus group and individual interviews that discuss topics of social media use, participation in cancel culture and activism involvement. This study provides a definition of cancel culture through the perspectives of generation Z social media users and discusses the duality in which cancel culture is a form of social media activism but also contributes to creating a spiral of silence online.
Palmer, Korri E., "#Kancelkulture: An Analysis of Cancel Culture and Social Media Activism Through the Lens of Minority College Students" (2020). Senior Independent Study Theses. Paper 9177.
Digital Humanities | Film and Media Studies | Race, Ethnicity and Post-Colonial Studies | Rhetoric and Composition
Cancel culture, STOPs Theory, Spiral of Silence, Social media, Twitter, Activism, Consumer culture
Bachelor of Arts
Senior Independent Study Thesis Exemplar
© Copyright 2020 Korri E. Palmer