#Kancelkulture: An Analysis of Cancel Culture and Social Media Activism Through the Lens of Minority College Students
I am investigating how minority students of color find cancel culture (boycotting a brand or celebrity) to be a beneficial or harmful form of social media activism. I situate social media as a networked public and discuss how consumer activism meets social media activism, specifically on Twitter, to create cancel culture. My study includes results from a combination of a focus group and individual interviews that discuss topics of social media use, participation in cancel culture and activism involvement. This study provides a definition of cancel culture through the perspectives of generation Z social media users and discusses the duality in which cancel culture is a form of social media activism but also contributes to creating a spiral of silence online.
Palmer, Korri E., "#Kancelkulture: An Analysis of Cancel Culture and Social Media Activism Through the Lens of Minority College Students" (2020). Senior Independent Study Theses. Paper 9177.
Digital Humanities | Film and Media Studies | Race, Ethnicity and Post-Colonial Studies | Rhetoric and Composition
Cancel culture, STOPs Theory, Spiral of Silence, Social media, Twitter, Activism, Consumer culture
Bachelor of Arts
Senior Independent Study Thesis Exemplar
Digital Humanities Commons, Film and Media Studies Commons, Race, Ethnicity and Post-Colonial Studies Commons, Rhetoric and Composition Commons
© Copyright 2020 Korri E. Palmer