The Effect of Critic Score on the Market Price of Mendocinean Malbec in the U.S.

Authors

Jacob Lautman, The College of WoosterFollow

Abstract

The aim of this paper is to address the question of how wine critic scores affect the market price for Mendocinean malbec in the United States using data from Wine Spectator over the past few decades. Using a hedonic model, my empirical results show that the higher the score for a given wine, the higher the price. This paper also finds that the effect that scores have on price is increasing over time. I ran two additional regressions to see the impact of time and the coefficients on the score variable went from 0.0780 for wines from 1982-2010 to 0.117 for wines from 2011-2018. This new finding of time factor for the effect score has on wine price will be very impactful for future studies on similar topics.

Advisor

Wu, Sophie

Department

Business Economics

Recommended Citation

Lautman, Jacob, "The Effect of Critic Score on the Market Price of Mendocinean Malbec in the U.S." (2020). Senior Independent Study Theses. Paper 8770.
https://openworks.wooster.edu/independentstudy/8770

Publication Date

2020

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis