This paper examines the effects of production costs due to digitalization on profit in the online music market. This study empirically examines a sample of concert data, music descriptors, and music popularity charts that were completed in the period from January 2006 through December 2010. The analysis is performed on subsamples stratified according to gross concert revenue. The empirical results reveal basic evidence that the digitalization of production effects profit for firms in the online music market. The basic findings support that music distributed through the internet, and internet popularity, do correlate to concert revenue. However, this conclusion is based off of a relatively small sample set of years and without a total free market scope. This study finds empirical evidence to support that internet popularity has a positive correlation to concert revenue.
Boylston, Zachary, "The Effects of Digitalization on Profit in the Music Market" (2011). Senior Independent Study Theses. Paper 762.
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2011 Zachary Boylston