Abstract
This Independent Study Thesis explores German cultural values and ideals as they are represented in Porsche AG print advertisements between 1993-2003. Unsing semiotic theory, advertising theory, and cultural theory from the Frankfurt School, Raymond Williams, Fons Trompenaars, and Geert Hofstede, I analyzed print advertisements with common themes of culture. The four themes I identified in my sample are family, status, adventure and speed, and technological innovation. Through the analysis of these advertisements, and taking historical, sociological, and anthropological factors into account, I have shown that aspects of culture are recognizable in advertisements.
Advisor
Muellner, Beth Ann
Department
German Studies
Recommended Citation
Hirtle, Robin, "Selling Cars or Selling Culture? How Porsche Print Advertisements From 1993-2008 Reflect German Culture" (2011). Senior Independent Study Theses. Paper 724.
https://openworks.wooster.edu/independentstudy/724
Disciplines
European History | Graphic Communications
Keywords
porsche, advertising, germany, culture
Publication Date
2011
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2011 Robin Hirtle
