In studying social movement framing contests, most scholarship focuses on contests that exist on traditional media platforms such as on television or in newspapers. However, to understand the way in which movements interact today, it is also necessary to examine framing contests that use social media as their venue of contestation. This study uses the cases of #BlackLivesMatter vs #AllLivesMatter and The Danish People’s Party vs Muslim Advocacy Groups to explore how framing contests are different when they exist on social media as opposed to traditional media. More specifically, I compare the speed and spread of movement frames on each platform and their effect on public opinion. I conclude that social movement framing contests that occur on social media, versus traditional platforms, spread their message to a wider audience at a faster rate, which will lead to a larger shift in public opinion.


Krain, Matthew


Political Science


Arts and Humanities

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



© Copyright 2016 Arianna N. Thomas