Stay Positive: Outlooks, Perceptions, and Dimensions of Artificial Intelligence Integration with B2B Construction Equipment Salespeople

Authors

• Derek E. Keller, The College of WoosterFollow

Advisor

Abramo, Peter

Department

Interdepartmental

Recommended Citation

Keller, Derek E., "Stay Positive: Outlooks, Perceptions, and Dimensions of Artificial Intelligence Integration with B2B Construction Equipment Salespeople" (2026). Senior Independent Study Theses. Paper 13500.
https://openworks.wooster.edu/independentstudy/13500

Disciplines

Artificial Intelligence and Robotics | Business and Corporate Communications | Sales and Merchandising

Keywords

artificial intelligence, AI, CRM, CRMs, CICs, Customer Interaction Center, Customer Relationship Management, Technology Acceptance Model

Publication Date

2026

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis