Abstract
This paper examines how competition relates to firm performance in the golf equipment industry and how incumbent firms respond when new competitors appear. The study is motivated by the potential entry of NextSwing Technologies, a proposed company developing sensor integrated golf clubs, and asks how increased competitive pressure may influence the behavior of established firms. The analysis draws on models of quantity competition and on prior research on competitive dynamics and incumbent responses to entry. The empirical analysis uses quarterly financial data from Callaway between 2000 and 2025 to estimate time series regressions examining the relationship between competition and firm outcomes. The primary specification analyzes firm revenue, measured as the natural log of net sales, while controlling for broader economic conditions. Additional regressions examine whether competition is associated with changes in advertising spending and research and development investment.
Advisor
Davison, Colin
Department
Economics
Recommended Citation
Kirloskar, Parth, "Market Entry in the Golf Equipment Industry: An Analysis of Incumbent Competitive Responses" (2026). Senior Independent Study Theses. Paper 13357.
https://openworks.wooster.edu/independentstudy/13357
Disciplines
Other Economics
Publication Date
2026
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2026 Parth Kirloskar