Abstract

The purpose of my study is to understand why young adults choose to engage with trendy Instagram accounts: @WereNotReallyStrangers and @WeTheUrban. These accounts post a niche aesthetic of imagery combined with thought-provoking quotes. To investigate this, semi-structured interviews of 10 college students were conducted. The participant responses were primarily analyzed utilizing the framework of the Uses and Gratifications theory. Majorfindings indicated that the Instagram content fulfilled participants’ needs for escape, identity support, and companionship.In addition, the participants focused more on the verbal content of the posts than the imagery. By applying interviewfindings, situating the Instagram content in artistic context, and including my personal thoughts, I created paintings that shared encouraging messages and explored nuances behind positivity.

Advisor

Johnson, Michelle

Second Advisor

Murphy Milligan, Bridget

Department

Art and Art History; Communication Studies

Disciplines

Communication Technology and New Media | Fine Arts | Painting | Social Media

Keywords

social media, Uses and Gratifications Theory, aesthetic imagery, inspirational quotes, studio art, fine art

Publication Date

2025

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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© Copyright 2025 Evelyn K. McCain