Abstract
The purpose of my study is to understand why young adults choose to engage with trendy Instagram accounts: @WereNotReallyStrangers and @WeTheUrban. These accounts post a niche aesthetic of imagery combined with thought-provoking quotes. To investigate this, semi-structured interviews of 10 college students were conducted. The participant responses were primarily analyzed utilizing the framework of the Uses and Gratifications theory. Majorfindings indicated that the Instagram content fulfilled participants’ needs for escape, identity support, and companionship.In addition, the participants focused more on the verbal content of the posts than the imagery. By applying interviewfindings, situating the Instagram content in artistic context, and including my personal thoughts, I created paintings that shared encouraging messages and explored nuances behind positivity.
Advisor
Johnson, Michelle
Second Advisor
Murphy Milligan, Bridget
Department
Art and Art History; Communication Studies
Recommended Citation
McCain, Evelyn K., "It's Okay to Feel Lost: Young Adults' Engagement with Aesthetic Motivational Instagram Content" (2025). Senior Independent Study Theses. Paper 11496.
https://openworks.wooster.edu/independentstudy/11496
Disciplines
Communication Technology and New Media | Fine Arts | Painting | Social Media
Keywords
social media, Uses and Gratifications Theory, aesthetic imagery, inspirational quotes, studio art, fine art
Publication Date
2025
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2025 Evelyn K. McCain