Abstract
This paper explores the intersection of short-form content, personalized advertising, and consumer behavior in the digital age. By combining academic research with hands-on video production, the study examines how visual elements in advertisements can capture attention and influence viewers' perceptions. Through a series of video commercials created using simple production methods and fast-paced editing, the research investigates the impact of color, transitions, and pacing in short-form content. Drawing from theories of attention and consumer engagement, this paper highlights the growing importance of personalized, quick-hitting media in today’s fast-moving digital landscape. Ultimately, the project bridges theoretical concepts with practical video production, offering insights into how modern advertising can effectively connect with consumers in an increasingly distracted world.
Advisor
Hayward, Jennifer
Department
Global Media and Digital Studies
Recommended Citation
Shiferaw, Rediate M., "The Influence of Digital Media on Diverse Consumer Goods" (2025). Senior Independent Study Theses. Paper 11435.
https://openworks.wooster.edu/independentstudy/11435
Disciplines
Film and Media Studies | Other Film and Media Studies
Publication Date
2025
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2025 Rediate M. Shiferaw