Alternative Title

Unbolting the Truth: Framing Analysis of the Alaska Airlines 737 Door Blowout News Coverage

Abstract

This paper presents a framing analysis of news coverage surrounding the Alaska Airlines 737 door blowout incident that occurred on January 5, 2024. The study examines how various print media outlets in the United States framed the event, its causes, and its aftermath. The research outlines the frames used by print media outlets and how they varied they varied by location and over time. The analysis reveals several dominant frames, including "crisis," "regulatory," "victim," and “legal”. These frames are explored through the lens of selection, use by location, and the overall message and its implications. The paper also investigates how the framing evolved over time, from initial reports of the mid-air blowout to subsequent investigations and hearings. Furthermore, my study examines how framing influenced public perception of airline safety, Boeing's reputation, and regulatory oversight in the aviation industry. By applying framing theory to this high-profile incident, my paper contributes to understanding of how media shapes public discourse on aviation safety and corporate accountability.

Advisor

Hernandez, Nicolas

Department

Communication Studies

Disciplines

Communication Technology and New Media | Mass Communication | Organizational Communication | Public Relations and Advertising

Keywords

crisis communication, aviation crises, media, framing analysis, Boeing 737 MAX

Publication Date

2025

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

Download

Share

COinS
 

© Copyright 2025 Seth Robinson