Abstract
Many industries across the world have adjusted their marketing strategies to stay active in popular culture as a result of the evolution of social media. The globalization of K-pop has transformed South Korea’s music industry into a dominant force in the international market, largely because of its strategic use of digital platforms, structured idol system, and corporate-driven entertainment model. This research explores how K-pop evolved into a globally dominant industry, analyzing the role of digital platforms, corporate strategies, fan culture, and international market expansion. A comparative framework is used to contrast K-pop with other major music industries, such as Western pop, J-pop (Japanese pop), and C-pop (Chinese pop), to understand why K-pop has succeeded internationally while others have struggled to gain global traction. Additionally, this paper critically examines the ethical concerns within the industry, particularly regarding idol training, mental health struggles, contract conditions, and fan expectations.
Advisor
Hayward, Jennifer
Department
Global Media and Digital Studies
Recommended Citation
Do, Nguyen Bao Lam, "Korean Pop: The Transition from a Domestic Music Genre to an International Phenomenon" (2025). Senior Independent Study Theses. Paper 11330.
https://openworks.wooster.edu/independentstudy/11330
Disciplines
Korean Studies
Keywords
K-pop, Globalization, Digital Platforms, Fan Culture, Idols, Digital Labor, Media Engagement.
Publication Date
2025
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2025 Nguyen Bao Lam Do