Abstract
Neoliberalism is generally argued among scholars to be the dominant ideology of the United States, with this has come the explanation for many of the changes the US has gone through in the past three decades. An aspect of American neoliberalism without much scholarship though, is the experience and role individuals played and actively play in neoliberalism’s origin and subsistence. This article seeks to understand the ideological experience of an individual living under contemporary American neoliberalism. This is achieved through an investigation and conception of ideology, individual agency within ideologies, and American neoliberalism. Utilizing said conceptions, I investigate the American healthcare system and the average American’s neoliberal conception of it, green consumerism as a neoliberal solution to neoliberal problems, and the neoliberal origins of the gig economy. Ultimately concluding in a discussion of neoliberalism’s poor conception and practice of equality.
Advisor
Weber, Désirée
Department
Political Science
Recommended Citation
Graham, Morgan Bradley, "The Ideological Influence of American Neoliberalism on Individual Conceptions of Liberal Language" (2025). Senior Independent Study Theses. Paper 11272.
https://openworks.wooster.edu/independentstudy/11272
Disciplines
Political Theory
Keywords
Neoliberalism
Publication Date
2025
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2025 Morgan Bradley Graham