Alternative Title

How TikTok Influences The Youth

Abstract

Among the youth, social media platforms like TikTok have been growing ever more popular around the world. All users have their reasons for engaging with social media, whether for watching others, gaining clout, or even as a leisurely activity to pass the time. The central question guiding this study was how the youths' TikTok usage influenced their lives. I conducted a study in which I interviewed five participants in my college and asked them a series of questions regarding their TikTok usage and how they think the platform influenced their lives. I analyzed the findings and used related scholarships on social media.

I have identified three kinds of TikTok users such as the surfer, applicant, and competitor. The surfer spends excessive amounts of time scrolling through the app as a leisurely activity. The applicant uses the app to learn useful pieces of information they can apply in their lives. The competitor used the app to create a career though revenue and viewership. I have found that among the three of them, they face a shortened attention span and excessive time usage on the platform. I found that these negative influences on people appear to be the most common, but I am sure there are other vast negative influences. Also, the platform TikTok can be a source of motivation and knowledge for its users as well.

Advisor

Nikoi, Nii

Department

Global Media and Digital Studies

Publication Date

2024

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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