Abstract
This study explores how businesses market their products and services to targeted audiences. Marketing and advertising to a specific race or ethnicity are considered discriminatory practices. For example, social media platforms like Facebook Marketplace will not allow a company to market products to a particular race/ethnicity to protect the users from “discrimination.” This study shows that the most profitable businesses in the United States utilize forms of communication and languages and specific cultural artifacts to cater to a particular race/demographic. This study applies the method of Afrocentricity to analyze how companies like Google, Hennessy, Sprite, and McDonald’s use language and symbols to market to African Americans.
Advisor
Smith, Joshua
Department
Communication Studies
Recommended Citation
Hall, Gregory L. Jr., "Tribal Marketing: Narrative Analysis of Afrocentric Marketing Techniques for African Americans" (2023). Senior Independent Study Theses. Paper 10506.
https://openworks.wooster.edu/independentstudy/10506
Disciplines
Advertising and Promotion Management | African American Studies | American Popular Culture | Other Film and Media Studies | Other Rhetoric and Composition | Social Justice | Social Policy | Visual Studies
Keywords
Tribal Marketing, Afrocentricity, Autoethnography, Advertisement, Marketing
Publication Date
2023
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2023 Gregory L. Hall Jr.