This thesis explores how the ability to manage uncertainty and ambiguity impacts an entrepreneur's risk propensity and, therefore, their willingness to start a new venture. Using day traders as a research group, this IS assesses how key theories of entrepreneurship and risk are applied to and manifested in day traders. Entrepreneurs and day traders both carry substantial risk, and studies have shown that the level of one's risk propensity plays a significant role in entrepreneurial decision-making. Using survey data from 21-day traders, this paper shows that risk propensity increases with age. Frequent day traders use various risk management tools to measure the susceptibility of potential outcomes. They have a very high-risk propensity and optimistic view for starting a small business.
Business Economics; Sociology and Anthropology
Bronson, Jerry L., "Exploring Risk, Uncertainty, and Ambiguity under the lens of the Entrepreneurial Day Trader" (2021). Senior Independent Study Theses. Paper 9634.
Bachelor of Arts
Senior Independent Study Thesis
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