Abstract

The purpose of this study is to create a financial literacy workshop for college-aged women to increase understanding of the relationship among spending, saving, and investing. Utilizing relevant scholarship on gender and economics, the Elaboration Likelihood Model, and interviews with experts in economics and with facilitators of financial literacy workshops, I created a virtual workshop for college-aged women. This research found that successfully enabling both central and peripheral processing routes plays a significant role in attracting potential participants to workshops and in turn, cognitively engages them during workshops. Moreover, planners of workshops need to ensure consistent appealing messaging in communication prior to and during workshops in order to meet the expectations of their participants.

Advisor

Bostdorff, Denise

Department

Communication Studies

Disciplines

Other Communication

Keywords

financial literacy, college-aged women, virtual workshop, spending, saving, investing, Elaboration Likelihood Model

Publication Date

2021

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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