Abstract
The Major League Baseball (MLB) organization operates their broadcasting system predominantly at the local level. This study examines the factors that determine television revenue and poses the question for MLB teams to move towards a privatized broadcasting network. This analysis uses panel data for two time periods, one time period from 1980-1985 and another time period using the years 2013 and 2016. I begin my theory chapter with how fans preferences and budget allocation can affect their willingness to watch professional baseball games. I model this by reviewing empirical articles that examine viewing preferences involving fans and models that show how the viewing audience can be effects by external factors. Lastly, I used a fixed effects model and a pooled OLS regression to estimate which proxy variables have the most effect on television revenue in the respected time periods and provide evidence for professional baseball teams to move towards creating their own network.
Advisor
Burnell, Jim
Second Advisor
Tiang, Huiting
Department
Business Economics
Recommended Citation
Harwood, Daniel John, "A Change in the Broadcasting Structure of Major League Baseball: An Empirical Analysis on the Determinants that affect Television Revenue" (2020). Senior Independent Study Theses. Paper 9076.
https://openworks.wooster.edu/independentstudy/9076
Disciplines
Business
Publication Date
2020
Degree Granted
Bachelor of Arts
Document Type
Senior Independent Study Thesis
© Copyright 2020 Daniel John Harwood