The purpose of this study is to examine the growing subculture of Asian Hip Hop using the Hip Hop group The Higher Brothers and their interview videos as the subject of study. The videos were analyzed focusing on the group members self-performance, construal, and methods of accommodation; the analysis intend to identify the impacts of globalization and if The Higher Brothers represent a clear sub-culture. additionally, the study discussed how Asian Artists such as the Higher Brothers navigate their Asian identity to accommodate towards individualistic ideals associated with the Black artform of Hip Hop. My analysis suggested The Higher Brothers self-construal highlights the fluidity of their unique identity as it has been influenced by both their native cultural norms and the artform of Hip Hop. Their construal is based around achieving collective goals while expressing oneself in a unique artistic matter. In terms of accommodation, the group uses convergence as they observe the surrounding norms and behaviors to implement them when communicating which is a factor to their popularity amongst North American audiences.
Smith, Devyn, "Journey to the West: A Rhetorical Analysis of Asian Hip Hop Subculture" (2020). Senior Independent Study Theses. Paper 9008.
Communication Technology and New Media | Critical and Cultural Studies | International and Intercultural Communication | Mass Communication | Social Media
Hip Hop, Asian, Culture
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2020 Devyn Smith