Social Media play a fundamental role in the lives of many college students today. Young adults consume media for a variety of reasons and this qualitative study seeks to understand the impact of media consumption on their identity formation and presentation. This study also aims to understand the cultural changes stemming from the rise of social media and whether or not these cultural changes promote insecurity and competition or genuine connection and learning.

In order to conduct this study, I interviewed seven students at The College of Wooster. By asking questions about their relationships with social media and their consumption habits I was able to see how deeply engrained consumer culture is in our everyday lives and how this demographic is facing widespread insecurity because of it.


Atay, Ahmet


Communication Studies

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



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