The current study was a partial replication study of Zestcott et al. (2018). In addition to utilizing the same IAT and explicit measure for attitudes about tattoos, the Martin Stigma Against Tattoos Survey, this study also examined how these attitudes may relate to social dominance orientation and perceived entitativity. Social dominance orientation and entitativity have not previously been investigated in the literature surrounding tattooing; therefore, this study aimed to contribute to this gap in the literature. In order to assess implicit attitudes t-tests were conducted using accuracy and reaction time gathered from the IAT. The results of these analyses indicated that there was a significant difference between scores on accuracy and reaction time between congruent and incongruent IAT blocks indicating that there were negative implicit attitudes against tattooed individuals among the undergraduate participants. Correlational analyses were also conducted in order to assess the possible relationships between implicit attitude, explicit attitude, social dominance orientation, and perceived entitativity. The principle conclusion from these analyses suggested that there was a significant positive correlation between high social dominance orientation and negative implicit attitudes. No other measures were correlated.


Thompson, Claudia




Social Psychology


Tattoos, Implicit Association Test, Martin Stigma Against Tattoos Survey, Social Dominance Orientation, Entitativity

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



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