Abstract

The purpose of this study is to conduct a spatial, visual analysis of the Yellow Deli, a chain of restaurants run by the Twelve Tribes, to uncover their rhetorical functions in relation to their distributed text, the Freepapers. To achieve this end, this project conducts a spatial analysis of two Yellow Delis, one in Boulder, Colorado, the other in Chattanooga Tennessee, incorporating brief informational interviews and discursive material from the Freepapers. By comparing themes found in the restaurants, interviews, and Freepapers, I argue that the Twelve Tribes use physical and critical interpellation as a part of a constitutive rhetoric designed to create multiple personae for their patrons, such as simply patron of the Yellow Deli, or beyond that, guest in the home of the Twelve Tribes.

Advisor

Singh, Rohini

Department

Communication

Disciplines

Communication

Keywords

Spatial Rhetoric, Material Rhetoric, Constitutive Rhetoric

Publication Date

2019

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis

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© Copyright 2019 Daniel Hazlitt