The purpose of this study was to learn how small animal welfare organizations utilize websites to convey their identities, carry out their missions, and raise money and then to apply these principles to the creation of a website guide and template for a small NPO, one specifically oriented towards an animal welfare organization. The researcher created a website guide and template based on the research done on website design. The researcher then compiled a focus group that discussed the navigational features, colors and layout of pictures and content of the website. Results of the study found that effective navigational features were the most important element in an animal welfare organizations’ website design. Additionally, using toned down color palettes and high quality photos that balance the content in the website allows for organizations to better communication with their stakeholders and ultimately convey their identities, carry out their missions, and raise money.


Kies, Bridget


Communication Studies


Communication Technology and New Media


Nonprofit, animal welfare organizations, website design

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



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