The purpose of this study was to learn how small animal welfare organizations utilize websites to convey their identities, carry out their missions, and raise money and then to apply these principles to the creation of a website guide and template for a small NPO, one specifically oriented towards an animal welfare organization. The researcher created a website guide and template based on the research done on website design. The researcher then compiled a focus group that discussed the navigational features, colors and layout of pictures and content of the website. Results of the study found that effective navigational features were the most important element in an animal welfare organizations’ website design. Additionally, using toned down color palettes and high quality photos that balance the content in the website allows for organizations to better communication with their stakeholders and ultimately convey their identities, carry out their missions, and raise money.
Riely, Grace, "Picture Pawfect: The Utilization of Websites by Small Animal Welfare Organizations" (2019). Senior Independent Study Theses. Paper 8424.
Communication Technology and New Media
Nonprofit, animal welfare organizations, website design
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2019 Grace Riely