This study examined the influence of the collaboration between non-profit organizations and NBA athletes on public perception of both the organization and the athlete. To accomplish this, 107 students from The College of Wooster completed an electronic survey that measured students’ perceptions on NBA players, non-profit organizations, and on their collaboration. The survey measured participant’s previous and current participation in sports and with non-profit organizations. The survey also measured participants’ social responsibility, their interest in the NBA, and their interest in nonprofit organizations. The survey results reveal that people generally see both NBA players and non-profit organizations positively. Additionally, the findings indicate that people believe that NBA players should get involved in non-profit events within communities in which they live in and that by doing so, they would make a positive impact on their communities.
Baptiste, Alexandre, "The Game Outside The Lines: A Study On The Impact Of The Relationship Between Non-Profit Organizations And NBA Athletes On Public Perception" (2018). Senior Independent Study Theses. Paper 7885.
Other Arts and Humanities
nonprofit, NBA, public perception
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2018 Alexandre Baptiste