This study examined the influence of the collaboration between non-profit organizations and NBA athletes on public perception of both the organization and the athlete. To accomplish this, 107 students from The College of Wooster completed an electronic survey that measured students’ perceptions on NBA players, non-profit organizations, and on their collaboration. The survey measured participant’s previous and current participation in sports and with non-profit organizations. The survey also measured participants’ social responsibility, their interest in the NBA, and their interest in nonprofit organizations. The survey results reveal that people generally see both NBA players and non-profit organizations positively. Additionally, the findings indicate that people believe that NBA players should get involved in non-profit events within communities in which they live in and that by doing so, they would make a positive impact on their communities.


Johnson, Michelle


Communication Studies


Other Arts and Humanities


nonprofit, NBA, public perception

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



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