The purpose of this study is to understand the uses and gratifications college students derive from Snapchat, a social media application. Social media have taken over the 21st century, providing technology that connects people and displays identities and images. Snapchat has steadily added to the advancements of the social media world and is widely used among youth, specifically traditional college students. While there is various scholarly work on social media, there has been little analysis specifically on Snapchat and how it is being used. To carry out this study, ten interviews were completed with college students to gain an in-depth understanding of the ways they use and are gratified by Snapchat. Two major conclusions from this study discuss how Snapchat is used to supplement texting, as college students use it as a primary form of communicating and contacting each other. Secondly, my study concluded how college students feel a sense of freedom when using Snapchat to post their daily experiences.
Miller, Ariel, "Oh, Snap! The Uses & Gratifications College Students Recieve From Snapchat" (2017). Senior Independent Study Theses. Paper 7779.
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2017 Ariel Miller