Given the increasing reliance on pills to address health issues in American society, I am conducting a study that examines general practitioners' perspectives as to the causes and consequences of what I refer to as "pill culture" in the U.S. Previous literature points to the roles of the pharmaceutical industry, the media, patient demand and physicians’ reactions. Employing medicalization theory, media dependency theory and game theory, I conducted interviews with 7 general practitioners in the Midwestern U.S. and a web analysis of WebMD. In my study, I will provide a brief overview of my literature review, theory, and methods. I will also present select findings and discuss implications for future research. With this study, I hope to provide evidence of a pill culture and how has it been influenced.


Fisher, Lisa


Sociology and Anthropology


Medicine and Health

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



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