The film market is a volatile industry in which the ability to predict success is highly valued. This paper hypothesizes that consumer choice of film is causally correlated with the characteristics of the film itself. This is based on a hedonic theory that proposes consumers' have different relationships with the characteristics of film depending on the market in which it is viewed. The regression models established in this study provide an analysis of consumer preferences towards characteristics in the domestic blockbuster, domestic art-house, and foreign film markets. Specific results of the study indicate that domestic consumers value entertainment quality, artistic quality, availability of a film, and whether or not it is a sequel. Within the independent film market, consumers prefer films with more artistic quality, however in the foreign markets entertainment quality and acting quality are appreciated. These results support the use of hedonic theory as a means of valuing film and have several real-world implications.
Knezevic, Luke, "Hedonic Analysis of Film Success Through Consumer Choice" (2012). Senior Independent Study Theses. Paper 768.
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2012 Luke Knezevic