Small producers of Italian wine show persistence by competing in a global economy. In order better to understand this persistence, this research project aims to understand how the commodification of terroir impacts small producer viability in a global economy. While globalization often results in the homogenization of food products, wine is different. A characteristic of wine that allows this resistance against globalization is terroir, or the taste of place. The academic literature reviewed in this study focus on the tension exhibited between terroir and globalization and the ways in which that impacts Italian wine producers. In order to complete the study, original academic research was performed in the forms of interviews, participant observation and content analysis over the course of nearly two years. The subjects for this researched included three wineries, an import company and two legislative documents. The data revealed that the tension between terroir and globalization is resolved in a hybrid model that encourages a diverse market for small, artisanal producers while maintaining respect for terroir.
Sociology and Anthropology
Solazzo, Christina, "99 Bottles of Wine on the Wall: How the Commodification of Terroir Impacts Small Producer Viability in a Global Economy" (2017). Senior Independent Study Theses. Paper 7592.
Agricultural and Resource Economics | Food Studies | International and Intercultural Communication | International Relations | Italian Language and Literature | Place and Environment | Political Economy | Public Relations and Advertising | Rural Sociology | Social and Cultural Anthropology | Sociology of Culture | Tourism
wine, commodity, producer, global economy, Slow Food, Italy, Tabarrini, Montefalco, Montalcino, DOC, glocalization, globalization
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2017 Christina Solazzo