This study discusses one particular, significant, historical moment, the Wisconsin Democratic Presidential Primary of 1964. The purpose of this analysis is to interpret the campaign of Alabama Governor, George C. Wallace in its proper historical context. He performed well, better than expected, anyway, due to support from a broad political coalition that had never been seen before to such an extent. Wallace made effective appeals to both traditional conservatives as well as to urban white ethnics. I argue that Wallace’s success in bringing together disparate elements of a previously non-existent political coalition set a model for future conservative politicians to follow. Wallace, I contend, should, therefore, be regarded as a major contributor to the development of the modern American right.


Moskowitz, Roche

Second Advisor

Roche, Jeff


History; Political Science


American Politics


George Wallace, Milwaukee, Wisconsin, Populism, Conservatism

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



© Copyright 2017 Frederik W. Schoenfeld