This independent study is divided into two separate works. The first focuses on the importance of a small retail business’s location when determining where to site its operations. Through an economic utility framework, academic research identifies ten neighborhood amenities that indicate and support a physical location’s ability to attract and retain residents; individuals who may ultimately define the business’s target market population and support the likelihood of the venture’s profitability.
The second work applies the findings of the previous section to construct a professional business plan for Deerhaus Decor LLC, a furniture and home decor boutique I intend to launch post-graduation. In addition, primary market research is conducted to verify the suitability of the small retail business’s location in an urban Cincinnati neighborhood experiencing revitalization. The business plan applies questionnaire findings to provide a more cohesive vision for the business, helping better construct the roadmap of its operations while answering the optimal amount of questions regarding the business’s structure.
Economics; Business Economics; Interdepartmental
Deering, Benjamin, "Applying Academic Research on the Importance of a Small Retail Business's Location to Construct a Business Plan for the Entrepreneurial Venture Deerhaus Decor LLC" (2016). Senior Independent Study Theses. Paper 7351.
Accounting | Advertising and Promotion Management | Business Administration, Management, and Operations | Business Intelligence | Entrepreneurial and Small Business Operations | Finance and Financial Management | Marketing | Real Estate | Sales and Merchandising
Bachelor of Arts
Senior Independent Study Thesis
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