In this Independent Study I have used feminist theory and the standpoint theory to examine why many women are deciding to make the transition into the cannabis industry and how the cannabis industry can play a role in eliminating the gender inequalities that exist in other industries. Using a qualitative study, I interviewed ten participants and asked questions about why they were drawn to the cannabis industry, what businesses they were involved in prior to the cannabis industry as well as if they felt there was gender inequality within those businesses, how the cannabis industry could assist in eliminating gender inequalities within other industries, among other questions. In conducting this study, I have inferred that there are various reasons why women are so successful within the cannabis industry and why this industry can assist in eliminating the gendered hierarchies within organizations.


Atay, Ahmet


Communication Studies


Gender, Race, Sexuality, and Ethnicity in Communication


women, cannabis, organization, workplace, industry, gender, equality

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



© Copyright 2016 Kristen Coffin