The wedding industry is valued at $70 billion dollars in the United States and it is important to understand the role that the media plays in this growing industry. This thesis examines the role that the media plays when women are constructing their wedding. The purpose of the study is to understand how the media is pressuring women to create the “perfect wedding.” Furthermore, not a lot of research exists on the wedding media and this study analyzed the messages and images that women are receiving from different forms of media. In addition, how the messages and images they are receiving from the media help to create the understanding of what a wedding should look like. To arrive to the major conclusions of this study ethnographic interviews were conducted with six participants: 2 former brides, 2 soon-to-brides, and 2 wedding planners. This analysis is significant because its findings suggest that the media is largely contributing to how women perceive weddings and is creating this desire to have a glamorous and “perfect wedding.”


Atay, Ahmet


Communication Studies


Arts and Humanities


wedding, white wedding, perfect wedding, media, social media, bride, media influence

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



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