English football (soccer) is a unique industry in which the customers or fans are more than just consumers of the sport. While previous studies have focused on the effect of team performance on fan loyalty, there exists evidence to show that fan loyalty, in the form of audience support, motivates the team to perform better on the field and thus, the league. This study analyzes the relationship between fan loyalty and team performance using various statistical methods including Ordinary Least Squares, Two Stage Least Squares and Granger Causality. Mathematical ranking methods developed by Massey and Markov are used to evaluate a team’s performance in each season. Keywords : fan loyalty, team ranking, soccer, premier league.


Moledina, Amyaz

Second Advisor

Hartman, James


Business Economics; Mathematics


Algebra | Analysis | Behavioral Economics | Categorical Data Analysis | Economic Theory | Longitudinal Data Analysis and Time Series | Organizational Behavior and Theory | Other Applied Mathematics | Other Economics | Other Mathematics | Recreation Business | Sports Management | Statistical Models


fan loyalty, team ranking, soccer, premier league

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



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