This study was designed to investigate patterns of photograph posting on both Facebook and Instagram. The participants of the study were students at the College of Wooster. Using an online survey, the researcher quantitatively analyzed data collected from 106 participants, of which 91 were used. It was concluded that Facebook users have a different audience than that of Instagram users. It was revealed that photographs posted on Facebook were intended more for family members rather than photographs posted on Instagram. Instagram users view “likes” as a way to increase their self-image on social media. Additionally, Instagram users edit significantly more of their photographs than Facebook users do. Neither Facebook nor Instagram users are concerned about the privacy of various personal information on their social media profiles. Finally, both Facebook and Instagram users post photographs where they alter their appearance for the purpose of their audience members reacting in envy.


Johnson, Michelle


Communication Studies


identity, social media, Facebook, Instagram, Imagined Audience

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



© Copyright 2015 Katherine Bahrs Kalis