Since their conception, women’s magazines have been selling images and messages of domestic culture to readers. In the 1950s, the advertising in Ladies Home Journal outlined a specific recipe for American culture and product consumption for white, middle class, housewives. Current scholarship approaches the 1950s, and specifically the female experience, mostly from a home based lens. This study reexamines the ads in the Ladies Home Journal between 1950 and 1959 for traces of romance in home cleaning and beauty advertisements. In this study, romance emerged as an important component of the messages conveyed to women through ads. The beautiful home, beautiful self, and beautiful romance acted together in the Ladies Home Journal, particularly for women who’s primary role was in the home, as a measurement of happiness.


Hettinger, Madonna




American Studies | Cultural History | Social History | United States History | Women's History

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



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