Firm performance is the focal point of conversation in the field of strategic management. Accordingly, the factors that play a role in firm performance hold extreme significance to the field of study. One such factor is product diversification. The following paper will examine the relationship between firm performance and product diversification. There are various arguments surrounding the relationship between product diversification and firm performance. Generally, scholars agree that diversification has the ability to improve firm performance so long that it is done in an efficient manner. The point of uncertainty becomes identifying the specific characteristics associated with effective diversification strategies. This study will discuss the various range of criteria considered when attempting to specify the characteristics associated with efficient diversification.


Sell, John

Second Advisor

Michael, Charalambos


Business Economics


Business Administration, Management, and Operations


Product Diversification, Firm Performance, Strategic Management

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



© Copyright 2015 Jay T. Selby