The focus of this project is to explore the ways feminine hygiene products are advertised in both printed and televised form. This project explores the ways feminine hygiene companies portray women while menstruating and uses content analysis as the method of choice. Through a detailed use of feminist theories such as Butler, Mulvey, and Beauvoir, this project addresses both the ways in which bodies are represented as well as myths and taboos of menstruation in advertisements. A discussion of some feminist methods and social action to make these ads less focused on the embarrassment and shame of menstruation concludes the project.


Kock, Stacia


Women’s, Gender, and Sexuality Studies


Gender and Sexuality | Gender, Race, Sexuality, and Ethnicity in Communication | Graphic Communications | Women's Studies

Publication Date


Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis



© Copyright 2013 Charlotte Shapiro