This study aimed to examine the ways in which Vogue communicates beauty standards to women and to analyze cultural differences in American and French concepts of beauty by comparing their respective versions of the magazine. Because previous research has demonstrated that beauty can affect American and French women on both private and social levels, in terms of self-evaluation, social comparisons, employment, and romantic relationships, it is important to be aware of how beauty standards are communicated and what those standards are. Results indicate four distinct beauty messages: the first is that wealth is directly correlated with physical attractiveness; the second is that women should endeavor to appear effortlessly beautiful while at the same time appearing to have made an “appropriate” amount of effort; the third is that thin is always better; and the fourth is that feminine features are generally preferred (though the French are more accepting of androgynous features). Findings also indicate that Americans tend to focus on health and exercise as a means of achieving beauty ideals, while the French emphasize fashion and the notion of miracle products.
French and Francophone Studies; Psychology
Minklei, Natalie D., "Differences in the Ways in Which Vogue Communicates Beauty Standards to American and French Women" (2014). Senior Independent Study Theses. Paper 5887.
Arts and Humanities | Social and Behavioral Sciences
beauty standards, beauty ideals, attractiveness, Vogue, French culture, American culture
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2014 Natalie D. Minklei