Early Studies have shown that talk radio audiences are more alienated and less politically active then most people. For this reason talk show audiences weren't seen as politically significant. Recently, talk radio has had a resurgence. Talk shows such as the Rush Limbaugh show have begun to receive attention for their apparent political influence. Recent studies have shown that talk show audiences are now more politically active, younger and feel more politically self empowered then the average person. Talk show audiences are no longer insignificant. The question remains, how much effect do talk shows have on their audience's political attitudes? This paper tests the hypothesis that talk shows, in the form of the Rush Limbaugh Show, affect the formation of their audience's political attitudes. Through an experiment, the study shows that there is indeed an affect on political attitudes caused by talk show exposure.
Kreider, Patrick A., "In One Ear and Out the Other?: How Talk Radio Influences Political Attitudes" (1998). Senior Independent Study Theses. Paper 4939.
Bachelor of Arts
Senior Independent Study Thesis
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© Copyright 1998 Patrick A. Kreider