The purpose of this study is to determine which campaign strategies are most effective in increasing pro-environmental behaviors. Before these campaigns strategies can be determined, information about the target population, college students, must be gathered. Therefore, two focus groups will be conducted. The focus groups will gain information about students' current knowledge of environmental issues and their current level of green activism. For a more in depth outline of the questions being asked please refer to the attached question list. The information collected during the focus groups will be used to create several campaign messages that will then shown to students during survey research.
Myers, Madalyn, "Grass Is Always Greener: a Quantitative Study of Effective Messages in Producing Pro-Environmental Behaviors" (2012). Senior Independent Study Theses. Paper 1000.
Social Influence and Political Communication
environmental communication, sustainability
Bachelor of Arts
Senior Independent Study Thesis
© Copyright 2012 Madalyn Myers