Library Marketing on a Small Liberal Arts Campus: Assessing Communication Preferences

Authors

Julia Chance Gustafson, The College of WoosterFollow
Zachary Sharrow, The College of WoosterFollow
Gwen Short, The Ohio State UniversityFollow

Publication Date

5-16-2017

Document Type

Article

Journal Article Version

Accepted Manuscript

Volume

57

Issue

4

Abstract

As part of a newly created library marketing plan, librarians at the College of Wooster undertook a study of the communication preferences of students, faculty, and staff in early 2015. The results of the survey helped to develop a comprehensive picture of what library resources and services these constituencies are interested in learning about, as well as when, where, and how they prefer to learn about them. This article describes the development, distribution, results, and analysis of the survey, and highlights the importance of campus-specific library marketing practices.

Keywords

library marketing, marketing plans, outreach, communication preferences, social media, surveys, academic libraries, liberal arts colleges, promotion, usability testing

Comments

This is an electronic version of an article published in the Journal of Library Administration, 57(4), 420-435. Journal of Library administration is is available online at: http://www.tandfonline.com/doi/full/10.1080/01930826.2017.1300459

Recommended Citation

Gustafson, Julia Chance; Sharrow, Zachary; and Short, Gwen, "Library Marketing on a Small Liberal Arts Campus: Assessing Communication Preferences" (2017). Journal of Library Administration, 57(4), 420-435. dx.doi.org/10.1080/01930826.2017.1300459. Retrieved from https://openworks.wooster.edu/facpub/193