How Do Sales Representatives Create a Successful Buyer-Seller Relationship? An Investigation of Cisco Systems Sales Representatives' Perceptions of How They Build and Maintain Client Trust and Their Views of Mediated and Face-To-Face Methods of Communication

Authors

James B. Ipema, The College of Wooster

Advisor

Wick, Margaret

Department

Communication Studies

Recommended Citation

Ipema, James B., "How Do Sales Representatives Create a Successful Buyer-Seller Relationship? An Investigation of Cisco Systems Sales Representatives' Perceptions of How They Build and Maintain Client Trust and Their Views of Mediated and Face-To-Face Methods of Communication" (2008). Senior Independent Study Theses. Paper 966.
https://openworks.wooster.edu/independentstudy/966

Publication Date

2008

Degree Granted

Bachelor of Arts

Document Type

Senior Independent Study Thesis