The wedding industry is valued at $70 billion dollars in the United States and it is important to understand the role that the media plays in this growing industry. This thesis examines the role that the media plays when women are constructing their wedding. The purpose of the study is to understand how the media is pressuring women to create the “perfect wedding.” Furthermore, not a lot of research exists on the wedding media and this study analyzed the messages and images that women are receiving from different forms of media. In addition, how the messages and images they are receiving from the media help to create the understanding of what a wedding should look like. To arrive to the major conclusions of this study ethnographic interviews were conducted with six participants: 2 former brides, 2 soon-to-brides, and 2 wedding planners. This analysis is significant because its findings suggest that the media is largely contributing to how women perceive weddings and is creating this desire to have a glamorous and “perfect wedding.”
Rosales, Marina, "Say “I Don’t” to The Wedding Media: An Analysis of The Role of The Media On The American Bride’s Perception and Construction of The “Perfect Wedding”" (2015). Senior Independent Study Theses. Paper 6917.
Arts and Humanities
Bachelor of Arts
Senior Independent Study Thesis
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